GPs, schools and TikTok: The search for 40,000 Qld health recruits

Maria Boulton, president of Australian Medical Association Queensland, who praised the day’s announcements while speaking to journalists alongside Fentiman after the event, said the single-employer model would help make a GP career more attractive to people in early stages of their medical education.


“All of this must be turned around and a lot of it will be the federal government … [it] needs to look at medicare rebates,” she said.

A $1 million campaign under the banner #GoHealth will aim through social platforms such as TikTok to convince students – and their parents – to consider Queensland Health careers around the time of ATAR result releases in November and school planning in early 2024.

Fentiman said feedback from health staff on the draft workforce strategy, focused on retaining and support existing workers, attracting new ones into a “pipeline” of talent and adapting new ways to deliver services, would feed into the final product.

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